![]() During Christmas, they have MORE listeners than any other station – and they’re not an IE radio station. ![]() Normally in the Inland Empire, that radio station has half the number of listeners as the most listened to station here. That year they were 10(!) FULL points ahead of the next station. At no other time ever is one radio station more than a percentage point or two, or tenths of a percentage point, more than another. ![]() In 2020, the station in Los Angeles known for Christmas music had THREE TIMES as much listening as the 2nd most popular radio station. We know from the source that gauges listening to all radio in Southern California that more people during the holiday season listen to Christmas music on the radio than they do to any other single radio station at any time in the year. Those are hearts that may have never changed, or found this station to be as you have – a source of daily encouragement in faith, if Christmas music was not the welcome invitation that it was to them.Ĩ9.7 KSGN exists as a radio station in order to reach the greatest number of people possible with the light of Hope. We could never afford the amount of advertising it would have taken to let these people know this radio station exists – and even if we had that kind of money to spend to make them aware they never would’ve chosen to listen without knowing we play music they know. Just as you’ve experienced hope and encouragement listening to the regular programming of 89.7 KSGN, many others have as well because they were introduced to the station for the very first time after someone told them that this is where they could find Christmas music. Clearly, it didn't make us feel like it made other people feel.īut then, there have also been times when we've wanted to feel the joy of it, the innocence of it, and what it represents about family, shared community, and about Christ. At one time or another, many of us have had an aversion to Christmas music. We hear you, and can relate to how you feel. After all, the songs they've come to rely on to connect to their faith, lift their spirits, and help them deal with life are no longer on their radio. We fully understand that a major change like what we'll do here from Thanksgiving to Christmas gets some attention - and not all of that comes from people who are positive. We're glad you're interested in continuing the conversation about Christmas music. what is all this different music I'm hearing on my favorite radio station? Well, let's talk about it! :)
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